Head of E-Commerce and Social Media

Key Responsibilities

1. E-Commerce Strategy & Operations

• Drive Revenue: Own the e-commerce sales target and P&L across direct-to-consumer (D2C) websites and third-party marketplaces (e.g., Shopify, Amazon, Shopee, TikTok Shop).

• Site & Store Management: Oversee day-to-day operations, product listings, pricing, promotions, and inventory alignment.

• Conversion Rate Optimization (CRO): Optimize user journey, checkout flow, and site speed to improve conversion rates and average order value (AOV).

2. Social Media & Content Strategy

• Brand & Community Growth: Oversee social media presence across platforms (Instagram, TikTok, Facebook, YouTube, LinkedIn) to build brand equity and organic reach.

• Social Commerce & Live Shopping: Leverage social selling tools, shop integrations, and live-stream campaigns to drive instant conversions.
• Campaign & Content Oversight: Guide the creative direction for campaigns, short-form video content, influencer/KOL partnerships, and user-generated content (UGC).

3. Performance Marketing & Analytics

• Paid Acquisition: Collaborate with internal teams or agencies to run paid social ads, PPC, and retargeting campaigns with high ROAS.
• Data-Driven Insights: Track and report on core KPIs (CAC, LTV, conversion rate, engagement rate, site traffic) using Google Analytics, platform dashboards, and BI tools.

4. Leadership & Collaboration

• Team Leadership: Manage and mentor the e-commerce, social media, and creative content teams.
• Cross-Functional Work: Work closely with Supply Chain, Customer Service, and Product Development to ensure smooth order fulfillment and excellent customer experiences.
• Business LinkedIn

Requirements & Qualifications

• Experience: 5+ years of experience in E-Commerce or Digital Marketing, with at least 2 years in a leadership/managerial role.
• Prosperity Recruitment

• Platform Mastery: Hands-on experience with e-commerce platforms (Shopify, WooCommerce, Magento) and social platforms/tools (Meta Ads Manager, TikTok Seller Center, Hootsuite/Buffer).
• Digital Minds

• Analytical Skills: Strong ability to interpret analytics, run A/B tests, and make data-backed commercial decisions.
• Prosperity Recruitment

• Creative Mindset: Deep understanding of current social media trends, algorithm changes, and digital storytelling.