Junior Digital Marketing Executive

Key Responsibilities

Social Media Management

• Plan, create, and schedule social media content across LinkedIn, Instagram, Facebook, and other platforms
• Develop engaging captions, post ideas, and short-form content (e.g., reels, stories, carousels)
• Monitor performance and trends to optimize content
• Coordinate with designers

Content Strategy

• Brainstorm and propose campaign ideas aligned with current hiring trends and tech updates
• Repurpose blog or job post content into bite-sized visuals/videos
• Stay updated with digital trends in recruitment and IT sectors

Digital Campaign Support (Basic)

• Support ongoing Google Ads and Meta (Facebook/Instagram) Ads campaigns
• Basic understanding of GA4 to track traffic and engagement metrics
• Assist with SEO basics (like keyword usage in captions or post titles)

Requirements

1. 1 to 1.5 years of hands-on experience in digital marketing
2. Prior experience in a recruitment firm, staffing agency, or IT consulting company preferred
3. Comfortable using tools like Canva, Meta Business Suite, and basic scheduling tools (Buffer, Later, etc.)
4. Knowledge of paid campaign platforms (Google Ads, Meta Ads) is a plus
5. Working knowledge of GA4, hashtags, SEO fundamentals
6. Good English writing skills for captions, hashtags, and social copy